about

Serving the Professional Audio Visual Industry.

About DB Associates

Since 1985 DB Associates has been representing manufacturers in the video and audio visual industries. Our commitment to our resellers provides the companies we represent the relationships necessary to grow their business in the territory. These relationships have been the key component in our success, and ensure maximum penetration and sales for our company… and yours. Our dealer’s success is our success.

Our team is made up of two industry veterans:

Doug Bergfeld – principal, founded the company and brings thirty years of sales and marketing experience in the electronics, video and audio visual industries.  Always looking for new challenges and opportunities, Doug embraces the rapidly changing world of professional AV. Known for his commitment to customer service and excellent follow-through he has won numerous sales awards during his career. Doug understands the many challenges dealers face and is dedicated to helping them succeed. Doug covers Missouri, Kansas, Nebraska, Iowa and Southern Illinois from the main office in St Louis.

Bill Batzkall – based in Chicago, Illinois Bill has been in the Professional AV industry since 1989. Bill attended University of North Dakota and earned a Bachelor of Science in Education. He has held previous positions as a Sales Engineer for Data Display Corporation a Chicago based Systems Integrator, Regional Sales Manager for Shure Bros, Inc. Audio Teleconferencing Systems Division, Andersen Consulting AV Department in charge of conference room integration and video teleconferencing operations and Rep-Presents a Manufacturer’s Rep firm. Bill covers Northern Illinois, Wisconsin, Minnesota, South and North Dakota.